Why Principle Automotive Exists
Principle Automotive was founded on a simple mission: the automotive experience should feel welcoming, transparent and built around people. We recognized that car buying is often accompanied by uncertainty and frustration. And we believed there was a better way, one rooted in honesty, empathy and trust.Our mission guides every interaction, whether you're purchasing a vehicle, returning for car service or engaging with our team in the community.
Founding Story
The Principle Automotive story begins long before "Principle" ever appeared on a dealership sign or company letterhead. In 1957, our founding family was the first to bring Volkswagen to the state of Texas, and eventually grew into multiple dealerships across the state of Texas and country.As a multigenerational, family-owned business, we've built a legacy rooted in serving not only our guests, but the community at large.
Learn About Our Legacy
Our history traces its roots from a family-owned San Antonio Distributer turned dealership to a multi-market automotive group with a national footprint.
Delivering a Superior Experience
- Service with Respect
- Exceptional Value
- Time Respected
- We Take the Risk
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